Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to monitor t...
Whether you’re thinking of starting a new business, considering adding new products, opening a new branch, or increasin...
It’s easy to come up with a number of business ideas but to make sure your idea is viable and can be run at a profit, y...
The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...
Start-ups are at a disadvantage when it comes to their first sales forecast because, clearly, they don’t have any historica...
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new customers an...
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...